Tuesday, November 22, 2011

Dave’s Killer Bread, whole box-ful

Promotional photograph, loaf of Dave's Killer Bread, 'Good Seed,' stood on end
My definite highlight for the past week has been enjoying a box of Dave’s Killer Bread that the company sent to me: hearty wholegrain breads abundantly rich with seeds.

One of the greatest pleasures in my life is enjoying wholegrain breads. I love the delicious multigrain boule created by Main Street Bakery in Kelseyville and the seeded sourdough created by Village Bakery in Calistoga. I am always delighted to discover new sources of wholegrain seeded goodness.

The Dave’s Killer Bread arrived just before Veteran’s Day and I managed to make it last one week: delicious, hearty breads bearing names like Good Seed, 21 Whole Grains, Powerseed and Blues breads.

After spending a week savoring these breads, I think that they are aptly named. The ingredients lists for the various breads include such delicious components as organic whole wheat, flax, sunflower, sesame and pumpkin seeds.

Accompanying the bread was an announcement that the company, AVB Corp./NatureBake, would expand in California and Nevada. Company co-founder Dave Dahl and “the killer bread team” are giving demos at Bay Area stores.

Dahl shares his story as an ex-drug addict who spent more than 15 years in prison. According to his bio, Dahl suffered from severe depression and turned to drugs more and more, which led him “down a road of crime and incarceration.”

During 2001, about 3.5 years into Dahl’s last prison sentence, he found help for his depression via prescription medication. Dahl says in an online video that the ability to focus and concentrate was “an eyeopener for me.”

Dave was accepted into a drug treatment program at Powder Creek Correctional Facility in 2003 and that led to his early release Dec. 27, 2004.

Dahl’s brother Glenn began managing bread production for the family’s bakery business while still a senior in high school. Dave says in the video that his father James was a pioneer in creating healthy bread.

By the time he was 22, Glenn was the general manager and in 1988 he purchased the family bakery.

Dave rejoined the family business in 2005 and Glenn inspired Dave with the thought of developing a successful line of bread.

Four varieties of Dave’s Killer Bread debuted at Portland Farmers Market’s “Summer Loaf” bread festival in August 2005.

Dave, Glenn and Glenn’s son Shobi built a crew for the new line, which became the company’s main bread. Since then AVB Corp/NatureBake. has grown from about 30 employees to 240. Among its employees, about 30 percent are ex-felons like Dave.

According to Portland Food and Drink.com, Dave’s Killer Bread signed on as a 2011 season sponsor for the Portland Farmers Market.

Readers can find Dave’s Killer Bread retailers using an online search: www.daveskillerbread.com/locator/. My results for Middletown zip code 95461 turned up several Safeway stores including the ones in Clearlake and Lakeport as well as Sunshine Foods Market on Main Street in St. Helena.

To learn more about Dave, Glenn and Shobi Dahl and the genesis of Dave’s Killer Bread, visit www.daveskillerbread.com/story.shtml. To view a calendar of upcoming appearances visit www.daveskillerbread.com/calendar.shtml.

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