Monday, February 18, 2013

Fresh Choice is now California Fresh

In Rohnert Park on Sunday, my husband and I were surprised to see cars in the Fresh Choice parking lot: surprised and intrigued, because when Fresh Choice closed its restaurants Jonathan and I lost one of our favorite Bay Area eateries.

Taking a closer look, we noted signs proclaiming the restaurant open as California Fresh.

According to Sacramento Bee writer Cathie Anderson, Fresh Choice slid into Chapter 7 liquidation in November. All locations were closed.

But David Boyd, president of Fresh Choice, started a restaurant company called California Fresh. As reported by Anderson, Boyd launched eateries at former Fresh Choice sites including the one in Rohnert Park.

Other former Fresh Choice restaurants were to reopen as well but according to Bite Club Eats, California Fresh will not open in the Santa Rosa Plaza location. Bite Club Eats quoted spokeswoman Kim Hall for Santa Rosa Plaza, saying the plaza was in talks with a number of businesses but that California Fresh was not one of them.