Seriously, $5 for a quarter loaf?

Jonathan and I met a guy selling organic bread for $5 at the Berkeley Farmers' Market. There were quartered loaves on display that we thought were intended to show off the interior characteristics of the bread. We offered to buy some bread and he whisked out a bagged quarter-loaf. We protested what we believed was unfair pricing and he emphasized the bread is "organic." But organic or no, when we buy bread, we get the entire loaf. That man will not have our custom!